Netflix collaborates with music composer Ilaiyaraaja for ‘Stranger Things’
US streaming service Netflix has collaborated with music composer Ilaiyaraaja for the next season of his show stranger things the latter offering a new take on the series’ opening theme in a music video.
The music video features classics stranger things elements and also introduces Illaiyaraja himself.
Granted, movie and sports stars make a lot of money collaborating with video streaming platforms that hire them for everything from one-off social media posts to promoting shows, movies, or the platform itself. same. The job can also include longer campaigns that require celebrities to search for content at regular intervals. Disney+ Hotstar on board Shah Rukh Khan is the most recent example of such a deal.
According to executives of celebrity management and digital advertising agencies, personalities such as actor Salman Khan or producer-director Karan Johar who recently posted about shows on over-the-top video platforms ( OTT) like Hotstar and Lionsgate Play, can charge upwards of Rs. 30 lakh per post.
However, a longer-term contract like the one with SRK can last between six months and a year, with the actor charging Rs. 7-8 crores. While platforms use stars to reach mass audiences, stars seek to remain relevant to younger and new-age viewers. OTT platforms actively examine all possible aspects of digital marketing, including social media and influencer activities. Artists and celebrities have broad reach and engagement and their use is a natural result of the need to amplify consumption. Using them for regular social media posts is also a relatively cost-effective way to get eyeballs, you don’t need a big media plan or agency to make it happen and it’s faster to pay off.