School of Rock Expands Groundbreaking Music Education Program to Latin America

CANTON, Mass., February 3, 2022 /PRNewswire/ — School of Rock, the global leader in performance-based music education, announces the opening of a second location in Mexico City, Mexico in late fall 2022. Matias Puga Hamilton, the Latin American master franchisee of School of Rock, is set to open 20 locations over the next 10 years. School of Rock currently has two locations in Mexico: one in Mexico City and one in Monterrey.

“We are so proud to be part of this inspiring company and to help expand the global reach of School of Rock by bringing the fun, performance-based music education curriculum to places across Latin America,” noted Matias Puga Hamilton.

There are currently 301 School of Rock sites open and over 50,000 students enrolled, operating in 13 countries, including United States, Canada, Mexico, Brazil, Peru, Chile, South Africa, Australia, Philippines, Paraguay, Colombia, Taiwan and Spain. School of Rock will open branches in Ireland and Portugal Later this year.

“School of Rock is thrilled to expand its franchise’s presence in Latin America and support the next generation of artists,” said Rob Price, CEO of School of Rock. “Matias and his team have already had such a positive impact on the students of Chile, Peru, Colombia and Paraguay and with his dedication to the School of Rock brand, he is the perfect person to lead this expansion into Mexico.”

School of Rock offers students of all ages an exciting and engaging music lesson experience, which includes bass lessons, guitar lessons, vocal lessons, drum lessons, and piano lessons. Drawing inspiration from all styles of rock and roll, students at the School of Rock learn theory and techniques via songs by legendary artists such as Aretha Franklin, the Beatles and Led Zeppelin. Through the school’s performance-based approach, students around the world have gained superior musical skills, with some going on to record deals and bigger platforms such as American Idol, The Voice and Broadway. .

About the school of rock

School of Rock helps budding musicians master their skills, unleash their creativity, and develop the tools they need to thrive in life. Founded as a unique school in Philadelphia, Pa., in 1998, School of Rock has grown into a rapidly growing international franchise with over 500 schools open and developing in 15 global markets. Since 2009, School of Rock has grown its student body from 4,000 to 50,000. School of Rock offers a wide variety of music lessons, including guitar lessons, vocal lessons, and piano lessons. The company also sells musical instruments and music gear through its GearSelect program. School of Rock was awarded US Patent 10,891,872 in 2021 for its innovative method of music education. School of Rock has also won the following industry awards: 2021 Franchise Innovation Award for Most Innovative Use of Customer-Facing Digital Tools; 2021 Global Franchise’s Awards Best Children’s Services and Education Franchise; 2022 Entrepreneur Magazine’s Franchise 500 Top Children’s Music Enrichment Brand; Franchise Business Review’s Top 200 List and Culture 100 in 2021; Top 200 Franchise Entrepreneur Magazine 2020 and #1 Child Enrichment Franchise; and 2018 Forbes #2 Best Franchise Medium-Level Investment Award and #1 Music Franchise in America.

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For more information about School of Rock, visit or call 866-695-5515. To learn more about School of Rock franchise opportunities, visit

For more information contact:
Avery Barzizza
BizCom Associates
[email protected]

SOURCE School of Rock

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