Yamaha: Establishment of a music school in Riyadh as the first officially authorized music education institution in the Kingdom of Saudi Arabia

Yamaha Corporation (below, “Yamaha”) is pleased to announce the opening of the Yamaha Music School Riyadh in the Kingdom of Saudi Arabia (below, “Saudi Arabia”) in November 2021 as the first officially authorized musical education institution of the Kingdom.

Saudi Arabia is known to be one of the countries with the strictest religious discipline in the Middle East and Gulf region, and for the past 50 years it has banned the performance or dissemination of music in public places. However, in response to the changes in this situation brought about by Saudi Vision 2030^* policy, which the country actively promotes, and after having applied since 2016 for a license to operate music lessons, which has been approved by the local authorities, Yamaha has succeeded in opening the Yamaha Music School Riyadh – the first official music school allowed in the private sector.

The Yamaha Music School Riyadh is located in a shopping mall in central Riyadh, the capital of Saudi Arabia, and adjoins an exhibition hall featuring Yamaha musical instruments and audio equipment. Various course programs are available to meet a wide range of needs, from 4 year olds to adults interested in music. In addition to piano, keyboard, electric guitar and violin lessons, the school also plans to offer lessons in drums, wind instruments, etc.

Yamaha is also planning to open schools in Jeddah and Al Khobar, which are the main cities of Saudi Arabia, and to establish music promotion activities in Saudi Arabia and to contribute to the development of musical culture throughout the region. Kingdom.

It is the first Yamaha music school to open in Saudi Arabia. This means that anyone interested in music has been promised the opportunity to take music lessons at this school.

Yamaha is happy to share its business philosophy of “Sharing Passion and Performance” and we hope to help enrich people’s lives through sound and music. We are extremely happy to open a government approved music school in Saudi Arabia and through this music school to be able to offer the Saudi people the joy and excitement of music and the pleasure of playing musical instruments. music. “Quality of life” is an important theme of Saudi Vision 2030, which aligns with Yamaha’s goal of enriching people’s lives. With the opening of this school, we hope to further contribute to the development of music culture and education in Saudi Arabia.

• * Saudi Vision 2030: a strategic framework for Saudi Arabia to diversify and avoid its dependence on oil revenues.